Digital Marketing ROI Calculator
Estimate the impact of AI-powered optimization on your ad spend, conversion rates, and overall revenue.
📊 How to Use
1. Input Your Data
Enter your current ad spend, conversion rate, and average order value using the sliders. Use real data from your ad platforms for accurate results.
2. Set AI Expectations
Adjust the AI Optimization Lift (5-100%). Conservative: 20-30%, Aggressive: 50-100% based on your industry and campaign type.
3. Review Results
Compare Standard vs AI-optimized metrics. The calculator shows revenue differences, ROI improvements, and conversion lifts.
4. Make Decisions
Use the projections to plan campaigns, justify budgets, or present ROI analysis to stakeholders.
🧮 Calculation Formulas
Traffic & Conversions
Traffic = Ad Spend ÷ CPC ($1.50)
Conversions = Traffic × (Conversion Rate ÷ 100)
Revenue & Profit
Revenue = Conversions × Average Order Value
Profit = Revenue - Ad Spend
Return on Investment
ROI = (Profit ÷ Ad Spend) × 100
AI Enhancement
AI Conversion Rate = Current Rate × (1 + Optimization % ÷ 100)
AI Revenue = Traffic × AI Conversion Rate × Order Value
Campaign Parameters
Total budget allocated for paid ads (Search, Social, Display).
Percentage of visitors who currently become customers.
Average revenue generated per conversion.
Estimated increase in conversion rate using our AI targeting and personalization engine.