WHAT’S A FACEBOOK MESSENGER BOT?
A chatbot is a computer program that interacts with users through a conversational interface.
Facebook Messenger chatbots are chatbots on Facebook’s messaging platform, Messenger. (You know, the chat app you probably have on your phone. And if not you, then 1.3 billion users around the world.)
Facebook Messenger is probably the most popular platform for chatbots for two key reasons:
- Facebook Messenger has over a billion users (second in the world only to Facebook-owned WhatsApp).
- Facebook Messenger has a developer API that enables businesses to do automated messaging.
Boom, that’s the audience and the means.
Automated chat technologies let you engage with your customers 24/7, ensuring the information they seek is always at their fingertips.
WHAT CAN A SMALL BUSINESS USE FACEBOOK MESSENGER BOT FOR?
Two big things to list here under why Facebook bots for my business:
1. Digital Marketing: Driving More Leads & Sales
When surveyed, 21 percent of consumers see chatbots as the easiest way to contact a business.
To make it even better, 40 percent don’t even care that a person might not be behind the chat. As long as they get the help they need, they’re happy.
2. Customer Service: Helping Customers Solve Issues
One key and obvious use case for bots is providing quick answers to common questions. Think of it as an interactive FAQ website page.
Instead of having to scroll to find the answer or head to a website and do a search, the customer can instantly retrieve an answer, using a mobile-friendly conversation that’s familiar.
Ultimately, chatbots aren’t just convenient for small businesses; customers prefer them, too.