Sheng Fatt Superbike

Local SEO, Responsive, Website Design, Social Media Marketing, Analytic
LUNCH WEBSITE

Sheng Fatt Superbike, a premium brand that markets motorcycles, safety gears and accessories. A super dealer of premium and world’s top Italian motorcycle brands (Ducati, Aprilia, Moto Guzzi). Carrying the most popular American Freedom Machine, which none other than the legendary Harley-davidson. Even the world’s most super reliable Japanese brand namely Kawasaki is being represented by Sheng fatt Superbike in the northern region of Malaysia.

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Objective

  1. Improve brand equity and online reach through branded storytelling
  2. Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
  3. Improve the experience and usability of the Store Finder via robust Google Maps API integrations
  4. Create a more user-friendly and more visual product story with improved navigation and filtering
  5. Create a user-friendly Resources section with filtering and searching to ensure maximum value to user
  6. Implement a fully responsive solution backed by WordPress CMS
  7. Implement a user registration module to enable registered customer to view product catalogue
  8. Implement a request for quotation system on each product listed in the website
  9. Include an impressive video slider to showcase superbike brands that carried by Sheng Fatt
Copy of Aprilia New 26-3

Style Concepts

We have approached Sheng Fatt to rebuild their existing website to be more user friendly and try to reposition them as a more premium superbike showroom in the region, so it was important for the website redesign to fit into their new look and feel. The palette emphasizes premium bikes and balance through Red, darker colours . The clean, dynamic typography evokes Sheng Fatt’s passionate, enthusiast, premium brand personality.