Ducati Penang

Social Media Marketing, Chat Bot
VIEW PROJECT

Ducati Penang showroom, built at the cost of RM1.5 million, one of the largest showroom-sale-service-stock in Malaysia, the 10,000 square feet four-storey facility is sited near the iconic Komtar building along Jalan Dato Keramat.

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Objective

  1. Develop social media strategy for customer on sales, branding and leads
  2. Curate and repost infuencers post to encourage engagement from bike enthusiasts
  3. Improve brand equity and online reach through branded storytelling
  4. Create a user-friendly Resources section with filtering and searching to ensure maximum value to user
  5. Manage client Facebook Ads spending
  6. Daily Facebook posting to encourage engagement
  7. Create messenger chatbot to generate leads for the super bike sale
  8. Send monthly report to client
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Style Concepts

We have approached Sheng Fatt who owned Ducati Penang to manage their social media and try to reposition them as a more premium superbike showroom in the region, helping client generate leads to their shop is our goal. We created multi-channels strategy to increase organic growth on their social media accounts with minimum spending on ads. We also create an advance AI driven chat bot for client to capture customer database for their sales and service leads.